Chad Pollitt in the News
Fort Wayne Web Design and SEO
The Jounal Gazette
Article published June 06, 2010
Boycot Furthers Web Privacy War
By Jacyln Youhana
Jounal Gazette Correspondent
Fort Wayne – A two-choice Facebook questionnaire: Do you plan to sign into Facebook today, or do you plan to keep it off in protest?
The website www.facebookprotest.com is planning a boycott of the social-networking site today, citing privacy concerns as the primary fuel to its fire. As of 10 a.m. Tuesday, the site had amassed nearly 2,000 followers on Twitter and (ironically) more than 4,000 fans on Facebook.
Facebook has 175 million users who sign in daily, according to TechCrunch, a technology website.
One of the critics’ major concerns? A detail in Facebook’s policy that lets advertisers have access to user information. If a user clicks on an ad, Facebook would provide that advertiser with the subscriber’s user ID, the Washington Post reports.
Users can turn off this function, but it’s not easy – especially for the non-Internet-savvy.
Facebook founder and CEO Mark Zuckerberg has responded to the privacy concerns, and on May 26, he unveiled privacy changes in his Facebook blog: “We’ve focused on three things: a single control for your content, more powerful controls for your basic information and an easy control to turn off all applications.” more+
Download full Journal Gazette article
Press Release Friday, May 14, 2010
Digital Hill's Chad Pollitt Presenting "Social Media Infrastructures" at Blog Indiana 2010 in Indianapolis
FORT WAYNE, IN, May 15, 2010 - Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc. will be presenting Social Media Infrastructures at 2:45PM on Saturday, August 21st in Indianapolis, Indiana at IUPUI in room IT 252 as part of Blog Indiana 2010. Blog Indiana is the Midwest's foremost Blogging and Social Media Conference.
Social Media Infrastructures are multiple social media platforms chosen for engagement and how they are connected to one another. Most companies that fail in social media marketing have each platform in a silo without regard to SEO, connectivity or the efficiencies of time and message that can be gained. The infrastructure approach creates a search engine optimization "keyword neighborhood" and maximizes share of voice while creating consistency and clarity of message on the internet.
Reviewed in the presentation:
• SEO, Keyword Themes and Social Media
• Building a Social Media Infrastructure (What is it and how to build it?)
• Facebook TabSite
• Choosing the right Social Media platforms
• Social Media rules of engagement
Seats for Blog Indiana 2010 are limited so reserve your seat at: http://www.blogindiana.com/2010/register.php
Since 2002, Chad H. Pollitt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for over 100 client companies and organizations and is an internet marketing expert. He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business and an Internet Marketing Masters Certification from the University of San Francisco's prestigious School of Business and Management.
Chad is a decorated veteran of Operation Iraqi Freedom and an Internet Marketing Manager at Digital Hill Multimedia, Inc., the leading web development and internet marketing agency in the Midwest. His white papers and articles have been published in over a dozen newspapers and websites throughout the world. With over 10 million dollars of tracked ROI for SEO alone, he has been a guest lecturer, guest blogger, keynote presenter and featured on multiple radio shows, podcasts and in The Wall Street Journal.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Database Development, and Internet Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
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South Bend Tribune Business Weekly
Article published Mar 15, 2010
Fanning the flames of businesses
Internet marketer urges companies to develop relationships
By GENE STOWE
Tribune Correspondent
The fledgling field of social media is so fast-changing and fluid that some experts say it will remain a skill set or specialty within the larger marketing arena.
But Chad Pollitt went to school — well, went to his computer — to earn a master's certification in Internet marketing, including social media, from the University of San Francisco.
Pollitt, 34, who earned a sales and marketing degree from Indiana University in 1999, was in the first class for the six-month program when he graduated last summer with perfect scores.
“There's no such thing as a real degree in those things,” he says. “The industry changes so fast that no one can come up with a curriculum that's sustainable.
“I've been fortunate enough to work under the wing of some of the top Internet marketing experts in the world. It's all online. It's a very concentrated, in-depth study. It's my passion.”
Pollitt had started working in Internet marketing in 2002, before he did military service in Iraq. He intensified his focus in the field when he returned in 2006.
The certification training was more about people than about programming.
“They first teach you about the psychology of a user online,” Pollitt says. “People only go to the Web for two reasons — to solve a problem or to be entertained. Any form of marketing you do online, you have to take that into account.”
He learned ways to help companies test their value proposition and how customers would find them desirable.
“There's only two tangible assets a Web site can provide a company — either cash, if you're doing e-commerce, or an e-mail address,” he explains, so if the company isn't selling online it should be trying to capture e-mail addresses. more+
Download full South Bend Tribune Business Weekly article
Press Release Tuesday, March 16, 2010
Digital Hill's Chad Pollitt to Speak at "Change or Die" Seminar Series
FORT WAYNE, IN, April 1, 2010 - Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc., will present "Social Media Do's, Don'ts and Rules of Engagement" to business owners, managers, entrepreneurs and independents.
The "Change or Die" seminar series is designed to educate business people on the social, technological and business changes necessary to stay competitive today. The event is sponsored by OurSpace, LLC located at 825 S. Bar Street in downtown Fort Wayne and will begin at noon on April 1st. There is no charge to attend the event and door prizes will be given away.
Seats for the panel discussion are limited so reserve your seat via RSVP:
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Since 2002, Chad H. Pollitt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for over 100 client companies and organizations and is an internet marketing expert. He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business and an Internet Marketing Masters Certification from the University of San Francisco's prestigious School of Business and Management. Chad is a decorated veteran of Operation Iraqi Freedom and an Internet Marketing Manager at Digital Hill Multimedia, Inc., the leading web development and internet marketing agency in the Midwest. His white papers and articles have been published in over a dozen newspapers and websites throughout the world. With over 10 million dollars of tracked ROI for SEO alone, he has been a guest lecturer, blogger, keynote presenter and featured on multiple radio shows, podcasts and in The Wall Street Journal.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
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Press Release Thursday, March 4, 2010
Fort Wayne Home Builder, Granite Ridge, Chooses Digital Hill Multimedia, Inc. to Launch Forthcoming Social Media Marketing Campaign
FORT WAYNE, IN, March 04, 2010 - Granite Ridge Builders, located in Fort Wayne, Indiana, has chosen Digital Hill Multimedia, Inc for the design, development and deployment of their forthcoming Social Media marketing campaign. Granite Ridge Builders is the largest home builder in Northeast Indiana and has been in the home building business over 35 years.
Granite Ridge Builder's new social media marketing campaign aims to reach out and educate the residence of Northeast Indiana on the home building industry utilizing today's preferred Internet medium - social media. Granite Ridge Builders is deploying Digital Hill's Social Media Infrastructure program in order to engage users of Twitter, Facebook, YouTube and Blogs. Feel free to visit Granite Ridge Builders on these sites in the near future for valuable information about home building. Visit their website for further information www.graniteridgebuilders.com.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Social Media, Web Hosting, Flash, 3-D Animation, Database Development, and Internet Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
Digital Hill's Chad Pollitt Sits on Social Media Marketing Panel
FORT WAYNE, IN, February 24, 2010 - Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc., will one of four panel members discussing social media marketing and its business benefits in "Social Media Explained."
Also appearing is Eric Hall of EH Design, Scott Howard of ScLoHo Marketing Solutions and Jean Bansemer. The social media marketing panel will meet Wednesday, February 24th at noon and is open to the public as a brown bag lunch event. There's no cost to attend and door prizes will be given away. The event is sponsored by OurSpace, LLC located at 825 S. Bar Street in downtown Fort Wayne.
Reviewed by the panel:
- Small business applications
- Personal Branding
- Facebook, Twitter, LinkedIn and others
Seats for the panel discussion are limited so reserve your seat via RSVP:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Since 2002, Chad H. Pollitt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for over 100 client companies and organizations and is an internet marketing expert. He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business and an Internet Marketing Masters Certification from the University of San Francisco's prestigious School of Business and Management. Chad is a decorated veteran of Operation Iraqi Freedom and an Internet Marketing Manager at Digital Hill Multimedia, Inc., the leading web development and internet marketing agency in the Midwest. His white papers and articles have been published in over a dozen newspapers and websites throughout the world. With over 10 million dollars of tracked ROI for SEO alone, he has been a guest lecturer, blogger, keynote presenter and featured on multiple radio shows, podcasts and in The Wall Street Journal.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
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Press Release Thursday, February 04, 2010SPI Inc. Launches New Digital Hill Security Solutions Website
FORT WAYNE, IN, February 04, 2010 - SPI Inc., located in Fort Wayne Indiana, launched a new security services website from Digital Hill Multimedia, Inc. SPI Inc. has been a leader in process serving, private investigation, industrial security, strike security, and road patrol since 1991. You can visit the site at Fort Wayne Security.
SPI's new website will enable its prospective customers to learn about all of the security services they provide. As Fort Wayne's largest security solutions service provider, SPI Inc. attributes their success to continually investing in security program design and support, offering above-average security officer wages, providing superior background screening, training, supervision, and the most responsive customer service in the industry.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
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Press Release Tuesday, February 02, 2010
Digital Hill Multimedia, Inc. & the Kendallville Chamber of Commerce Presenting "Cost Effective Marketing Using Social Media for Business"
KENDALLVILLE, IN, February 10, 2010 - Digital Hill Multimedia, Inc. will be presenting a seminar entitled, "Cost Effective Marketing Using Social Media for Business" sponsored by the Kendallville Chamber of Commerce on Wednesday, February 10th at the Kendallville Library located at 221 South Park Avenue, Kendallville, IN.
This seminar is open to all Kendallville Chamber members. Others wishing to attend may for a nominal fee. As an experienced Internet Marketing Agency with a track record of millions of dollars in ROI deploying robust internet marketing campaigns for companies and organizations around the nation, Digital Hill will continue to provide cutting edge internet and marketing services to the Northeast Indiana region.
Digital Hill is a national leader in social media marketing utilizing social media marketing technology platforms. Social media marketing can be used by businesses to expand their online footprint and reach potential customers where they hangout online. The upcoming presentation will be an overview of some of the more powerful social media tools and will include specifics on the most profitable social media marketing tactics. Some of the social media platforms discussed will include:
- YouTube
- Blogging
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media Marketing, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
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Press Release Tuesday, January 05, 2010
Digital Hill's Chad Pollitt Presenting "Social Media Infrastructures" On InternetMarketingClub.org
FORT WAYNE, IN, January 13, 2010 - Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc. will be presenting Social Media Infrastructures at 12:30PM on Wednesday, January 13th via webinar: Internet Marketing Club
Social Media Infrastructures are multiple social media platforms chosen for engagement and how they are connected to one another. Most companies that fail in social media marketing have each platform in a silo without regard to SEO, connectivity or the efficiencies of time and message that can be gained. The infrastructure approach creates a SEO "keyword neighborhood" and maximizes share of voice while creating consistency and clarity of message on the internet.
Reviewed in this discussion:
• SEO, Keyword Themes and Social Media
• Building a Social Media Infrastructure (What is it and how to build it?)
• Keyword Blogging vs Blogging
• Choosing the right Social Media platforms
• Social Media rules of engagement
Seats for the webinar are limited so reserve your seat at: Internet Marketing Club
Since 2002, Chad H. Pollitt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for over 100 client companies and organizations. Chad is a decorated veteran of Operation Iraqi Freedom and an Internet Marketing Manager at Digital Hill Multimedia, Inc., the leading web development and internet marketing agency in the Midwest. His white papers and articles have been published in over a dozen newspapers and websites throughout the world. With over 10 million dollars of tracked ROI for SEO alone, he has been featured on multiple radio shows, podcasts and in The Wall Street Journal.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
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Press Release Monday, December 28, 2009
Digital Hill's Chad Pollitt Featured on Blog Talk Radio's Grow Success Today Show with Skye King
FORT WAYNE, IN, January 11, 2010 - Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc. will receive international exposure on Blog Talk Radio's Grow Success Today Show with Skye King in Toronto at 7PM on Monday, January 11th: http://tobtr.com/s/825358.
Chad will be discussing Building Social Media Infrastructures, or those social media platforms chosen for engagement and how they are connected to one another. Most companies that fail in social media marketing have each platform in a silo without regard to SEO, connectivity and the efficiencies of time and message that can be gained. The infrastructure approach maximizes share of voice while creating consistency and clarity of message on the internet.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
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Press Release Saturday, December 26, 2009
Digital Hill's Chad Pollitt Nominated for Indiana's Most Influential Social Media "Dude"
FORT WAYNE, IN, December 26, 2009 - Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc. was nominated for Indiana's Inaugural Social Media Smackdown for Most Influential "Up & Comer" & Most Influential "Dude."
Chad's many blog posts, social media seminars and his work on Twitter, Facebook and other social media platforms has brought him and Digital Hill statewide recognition from industry peers for cutting edge Social Media Marketing. The voting is open to the public until December 29th at midnight. Those wishing to vote can do so at http://bit.ly/889eD8. Winners will be announced in Indianapolis on December 30th at 12:30 PM at the Social Media Summit and New Year's Luncheon.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
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Press Release Friday, December 4, 2009
Fort Wayne Restaurant, Cork 'N Cleaver, Launches New Digital Hill Ecommerce Website
FORT WAYNE, IN, December 04, 2009 - The Cork 'N Cleaver Restaurant, located in Fort Wayne, Indiana, launched a new Ecommerce website from Digital Hill Multimedia, Inc. Cork 'N Cleaver is a Fort Wayne Restaurant and has been a top dining destination since 1964. You can visit the site at www.corkncleaveronline.com.
Cork 'N Cleaver's new website will enable its customers to order gift certificates up to $500, get driving directions, reservation instructions and full access to their lunch and dinner menu. The design and concept of the site highlights their original restaurant in Scottsdale, Arizona by featuring the same Southwest construction and appeal that is featured in the architecture of their building.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country. Digital Hill employs only Internet Marketing Experts. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
Press Release Saturday, November 14, 2009
Fort Wayne Web Design Publishes: Ten Ways To Improve Your Facebook Marketing Campaign Today
FORT WAYNE, IN, November 14, 2009 - Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc. published " Ten Ways To Improve Your Facebook Marketing Campaign Today " as a white paper available for download.
Chad explains that Facebook isn't just another website, it's an ever evolving robust community that four out of five internet users in the US spend countless hours on per week. The Facebook community has its own rules and marketing do's and don'ts versus the rest of the internet. He outlines 10 specific tactics that can be implemented in one work day to substantially improve an organization's share of voice and position on Facebook. Most tactics have easy to follow links to expedite deployment.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
Press Release Friday, November 13, 2009
Digital Hill's Chad Pollitt is Published in the Award Winning Fort Wayne Chamber of Commerce Emphasis Newsletter
FORT WAYNE, IN, November 13, 2009 - Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc. is published in the Fort Wayne Business Weekly's Emphasis Newsletter by the Greater Fort Wayne Chamber of Commerce.
Chad answers the question: What does it take for businesses to be successful utilizing Social Media in marketing? The article outlines Social Media best practices and Chad's E.L.E.E. principles: engage, listen, educate and entertain. The published Social Media Guide for Success is available for download.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
Press Release Friday, October 30, 2009
Fort Wayne Web Design Publishes: E.L.E.E. - A Business Guide to Social Media Marketing
FORT WAYNE, IN, October 30, 2009 - Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc. published "A Businesses Guide to Social Media Marketing: E.L.E.E." as a white paper available for download at Digital Hill's Social Media Blog and Fort Wayne Web Design.
Chad defines important Social Media guidelines that should be considered when developing a Social Media Marketing campaign. Also included is five invaluable tips to make E.L.E.E. strategy work for you.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
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Press Release Tuesday, October 6, 2009
Digital Hill Multimedia, Inc. and North Eastern Group Realty Host Fort Wayne's first Tweetup and Facebook Meet Up Networking Event
FORT WAYNE, IN, October 06, 2009 - Digital Hill Multimedia, Inc. and North Eastern Group Realty will host Fort Wayne's first Tweetup and Facebook Meet Up networking event starting at 5:00PM on November 3, 2009 at the offices of North Eastern Group Realty located at 10808 La Cabreah Lane.
With all of the buzz surrounding social media, Digital Hill and North Eastern Group is taking a business community leadership role by converting online networking into offline networking at Fort Wayne's first Tweetup and Facebook Meet Up networking event. There is no cost to attend and Doctor Feelgood's Inc. will be the Master of Ceremonies for the event. Interested attendees can RSVP at www.fortwaynetweetup.com.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
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Press Release Wednesday, September 9, 2009
Digital Hill's Chad Pollitt, Internet Marketing Expert, Featured On The Internet Marketing Radio Show
FORT WAYNE, IN, September 09, 2009 - Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc. gets national exposure on the Internet Marketing Radio Show as an Internet Marketing Expert.
Chad answers the question: What does it take to get your website onto the number one spot in Google? Actually, Chad thinks that if you only shoot for getting the number one spot you are selling yourself short. When Chad optimizes websites for himself and his clients he goes for search engine domination.
For over 10 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
—Press Release Saturday, August 22, 2009
Fort Wayne Web Design Publishes: Writing for the Web, SEO Guidelines
FORT WAYNE, IN, August 29, 2009 - Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc. published "Writing for the Web: SEO Guidelines" as a white paper available for download at SEOFortWayne.com.
Chad defines important SEO guidelines that should be considered when writing content for a website in an easy to follow step-by-step process. Also included is his proprietary keyword ratio formula that has successfully put dozens of websites on the first page of Google and most websites in the number one position.
For over 10 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
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Press Release Saturday, August 22, 2009
Chad H. Pollitt Publishes: Building Virtual Barriers to Entry on Google - SERP Dominance
FORT WAYNE, IN, August 22, 2009 - Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc. published "Building Virtual Barriers to Entry on Google - SERP Dominance" as a white paper available for download at SEOFortWayne.com.
Chad explores and contrasts being number one on Google versus complete search engine results page dominance by utilizing search engine optimization, pay per click, microsites, landing pages, personal branding and press releases while providing strategies to execute search engine dominance.
For over 10 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
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Press ReleaseWednesday, June 17, 2009Digital Hill Multimedia, Inc. Announcing: Chad H. Pollitt Completes Internet Marketing Masters Certification
FORT WAYNE, IN, June 13, 2009 - Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc., completed his Masters of Internet Marketing Certification from the University of San Francisco's prestigious School of Business and Management.
This accomplishment will allow Chad and Digital Hill to better meet the growing internet marketing and web technology needs of the Northern Indiana Business Community. Course work included: Integrated Online Strategies, Search Engine Marketing and Usability, Internet Law and Regulation, Advanced Internet Marketing and Measurement, Mastering Organic Search, Integrated Web Tactics, Affiliate Marketing, Social Media Marketing and Media Buying.
| "Chad is a very passionate and sharp internet marketer. . ." | ||
| Jay Berkowitz, CEO, Ten Golden Rules Adjunct Professor, Internet Marketing Masters Program University of San Francisco |
For over 10 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Flash, 3-D Animation, Database Development, and Web Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
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Greater Fort Wayne Chamber of Commerce
Emphasis Newsletter Friday, June 12, 2009Digital Hill Offers Insight Into the World Wide Web
By Joanna Jessup
The last 150 years have given rise to an impressive progression in terms of technology and communication. The Internet has revolutionized the way modern man learns, communicates and even thinks. One of the greatest challenges that businesses face today is how to utilize the Web to their greatest advantage.
Digital Hill Multimedia, Inc., a Goshen-based full-service Web design company, knows more than a little about how to effectively develop a Web presence.
Digital Hill offers professional Web design and improvements, e-commerce solutions, Web hosting, Flash, 3-D animation and database development. Not only that, but Digital Hill provides Web marketing and promotions strategies, helping clients to discover exactly how they can best reach their customers through the Web.
“We’re a customer-focused company,” says Troy Rumfelt, president and founder of Digital Hill. “We design Web sites that allow our clients to easily update and manage their site content. We want to make sure our customers succeed – our success is dependent on their success.”
Digital Hill was founded in 1997, providing Web site solutions and development. Since then, the company has grown into a full-service multimedia agency. When it comes to the Web, you name it and Digital Hill can do it.
“Customer demand was the catalyst for the expansion of services we provide,” says Rumfelt. “Customers needed Web site hosting solutions, so it was a natural progression for us to start offering that. Soon customers needed online marketing solutions to set them apart from their competitors, so we began offering those services.”
Digital Hill’s Internet marketing services include e-mail campaigns, pay-per-click, cost-per-click, cost-per-lead and cost-per-acquisition campaigns, as well as affiliate marketing. The company offers specialized technology for blogging, specialized proprietary customized search engine optimization software, and geotargeted Internet marketing, providing strategies and means for businesses to optimize their marketing for the audience in their particular geographic market. Not sure what all these terms mean? Digital Hill can help you navigate the Internet marketing waters with an appropriate strategy for your business.
“A Web site only gets you to the starting line of the race,” says Chad Pollitt, Web Technology Consultant and Internet Marketing Manager for Digital Hill. “Utilizing other tools such as e-mail, databases and social media are what truly make a company win the race with Internet marketing. One of the greatest mistakes a business should avoid is not having a goal and strategy for their Internet tactics. It’s essential to develop tactics to execute a strategy in order to accomplish a goal. Then, follow-through is required in the form of online testing. Many organizations are unaware that they can do this.”
Digital Hill uses testing methodologies to optimize the number of conversions a Web site can provide for a company. Testing is done on Web sites, landing pages, ad-words and similar functions to determine the best way to attract audiences. When a new Web site has been designed or an existing Web site improved, the project doesn’t end. Digital Hill continually tracks data from the site and reports back to the client to ensure success and identify areas to develop.
“A Web site should always be going through that process because it can always improve,” says Pollitt. In today’s Internet-driven world, many businesses are turning to social media to help get their message out.
“Social media will work for almost any business,” says Pollitt. “It’s no different today than it was in the Middle Ages. Back then the town crier rang his bell in the town square to encourage people to go to the blacksmith shop, because that’s where the people were. Social media such as Myspace, Facebook, Twitter and LinkedIn are where people are now. If MySpace and Facebook were a country, they would have the seventh largest population in the world.”
But in order to truly benefit from these Web marketing tools, a business has to go about it the right way, according to Pollitt. Communicating through social media requires a commitment and just like any other social environment, there are rules. “If someone communicates with you, be sure to communicate back to them. Don’t spam. Provide information that is valuable to customers. If you present yourself as a subject matter expert you will build your brand image and people will be more apt to do business with you.”
Companies can also impact their reach to their customer-base through search engine optimization, also known as SEO. “Search engine optimization is the most valuable, cheapest cost-per-lead of any form of marketing you can do, offline or online,” says Pollitt.
In addition to helping clients maximize search engine optimization through better programming and content, Digital Hill also helps companies stay in touch with their employees and customers through the use of databases. “One of the most tangible assets a Web site can provide a company is an e-mail database,” says Pollitt. “This allows you to actively followup with contacts you make. If you don’t followup with people this way, you are missing out on opportunities.”
Digital Hill also offers application development. “We can take a current process a company is doing and streamline that into an online forum,” says Rumfelt. “We create a central hub for that company, allowing them to interact even if they are all over the state or country.”
In order to provide the best products and results to clients, the staff at Digital Hill are constantly seeking to learn and stay current with changes in the technology and communication world.
“The Internet is an ever-evolving entity and it takes a lot of reading and research to keep up with the latest and greatest,” says Rumfelt. “It’s an ongoing effort. My employees subscribe to a lot of blogs and RSS feeds, and there are a few Web sites we look at to keep up with the latest trends. There’s such a wealth of knowledge online that it’s easy to stay current that way.”
Digital Hill’s experiences over its more than a decade of providing products and services make the company well-rehearsed in the challenges and opportunities that lie in the Web marketing world. “We’ve been there and done that with a gamut of Web sites,” says Rumfelt. “We understand that anyone can design a Web site, but there’s more to Internet marketing than that. The most rewarding aspect of what we do is seeing the client succeed. I really enjoy sitting down with a client, understanding their challenge and seeing them succeed. I know my job is well done when that is the result.”
To learn more about Digital Hill Multimedia visit www.digitalhill.com or call (888) 537-0703.
